Sex, drugs and alcohol: Tips for watching Super Bowl commercials - KALB-TV News Channel 5 & CBS 2

Sex, drugs and alcohol: Tips for watching Super Bowl commercials with kids

Updated:
© iStockphoto.com/Brad Killer © iStockphoto.com/Brad Killer

SOURCE Wake Forest University

As families get ready to watch the Super Bowl this weekend, what else will they see besides touchdowns and field goals?

Ads promoting alcohol and other products geared toward an older audience.

Christy Buchanan, professor of psychology at Wake Forest University and an expert on parent-child relationships, says parents shouldn't squirm on the couch until each round of beer ads is over, but should take action. They can turn uncomfortable moments in front of the TV into "values moments" with their children.

"It is important for parents to address issues and share their values," says Buchanan, "So, when beer commercials come on, talk about your views on drinking. There are so many societal messages that say 'drinking makes life fun.' This is a parent's opportunity to say what they think and start a discussion."

Pro football is by far the most popular sport to watch among kids; 66% of kids ages 7-11 say they watch pro football on television. A study by the non-profit group Common Sense Media reviewed nearly 6,000 commercials in 60 NFL games in a recent NFL season and found the following:

  • 300 of the ads were for alcohol
  • 40% of the games included advertisements for erectile-dysfunction drugs
  • 500 of the advertisements involved significant levels of violence, including gun fights, explosions, and murders
  • 80 of the advertisements involved significant levels of sexuality, including scenes about prostitution and strippers

Buchanan offers the following tips to parents trying to figure out what to do when a kindergartner asks, "What is Viagra?" or a teenager comments on how much fun people are having in a beer commercial:

  • Take a "values moment" -- Leave the TV on, but talk about family values. For older children (middle school age and up), use the opportunity to engage children in conversation, particularly about issues such as drinking.
  • Ask children what they think about what they are seeing or hearing, then respond to their perceptions and reactions.
  • Switch channels and find another show -- For younger children, hit the previous channel button to Animal Planet or "Sponge Bob" on the remote control. Go back to the game in two minutes.
  • Mute the TV -- Without the sound, commercials lose a lot of their impact. Use this time to talk about what's happening in the game.

"I do think that doing things like the Super Bowl can be 'family bonding' events despite the commercials," Buchanan says.

  • Most Popular StoriesMost Popular StoriesMore>>

  • Woman accused of battering mayor prepares to head to court

    Woman accused of battering mayor prepares to head to court

    Tuesday, July 22 2014 7:41 PM EDT2014-07-22 23:41:19 GMT
    ALEXANDRIA, La. (KALB News Channel 5) -- An Alexandria woman is pleading for the city to drop a "simple battery" charge against her stemming from an incident at a city council meeting more than a year ago.More >>
    ALEXANDRIA, La. (KALB News Channel 5) -- An Alexandria woman is pleading for the city to drop a "simple battery" charge against her stemming from an incident at a city council meeting more than a year ago.More >>
  • Metro Division conducts anti-prostitution operation

    Metro Division conducts anti-prostitution operation

    Monday, July 21 2014 9:38 AM EDT2014-07-21 13:38:27 GMT
    ALEXANDRIA, La. (KALB News Channel 5) - On July 17, 2014, the Metro Division of the Rapides Parish Sheriff’s Office conducted an operation targeting prostitution in the Alexandria area.The operation focused on internet solicitation for prostitutes at local hotels. More >>
    ALEXANDRIA, La. (KALB News Channel 5) - On July 17, 2014, the Metro Division of the Rapides Parish Sheriff’s Office conducted an operation targeting prostitution in the Alexandria area.The operation focused on internet solicitation for prostitutes at local hotels. More >>
  • Homeless students: Leveling the playing field

    Homeless students: Leveling the playing field

    Tuesday, July 22 2014 7:04 PM EDT2014-07-22 23:04:21 GMT
    RAPIDES PARISH, La. (KALB News Channel 5) -- Not all students in Rapides Parish have the supplies they need for a productive school year. Nearly 500 children attending school are considered homeless, but there are community organizations looking to lend a helping hand.More >>
    RAPIDES PARISH, La. (KALB News Channel 5) -- Not all students in Rapides Parish have the supplies they need for a productive school year. Nearly 500 children attending school are considered homeless, but there are community organizations looking to lend a helping hand.More >>
*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.
Powered by WorldNow
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KALB. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.