State Farm Dropping Bayou Classic - KALB-TV News Channel 5 & CBS 2

State Farm Dropping Bayou Classic

Posted: Updated:

BATON ROUGE, La. - For nearly two decades, State Farm has been synonymous with the Bayou Classic Game in New Orleans between Southern University and Grambling State University as its title sponsor.

But company officials say the relationship is coming to an end effective 2013.

"State Farm is continually evaluating all of its sponsorships and marketing strategies and periodically making adjustments," State Farm's Vice President of Public Affairs David Beigie tells our CBS-affiliated station WAFB-TV.  He added that the change was also prompted by the company wanting to have "more of an on-the-ground presence and engage more directly with" its customers or potential customers.

For 2012, State Farm is dropping its title sponsorship and instead will be the presenting sponsor for the Bayou Classic Thanksgiving Day parade, run advertisements during the game, provide scholarships and support other activities.  But after that, the nearly 20-year partnership is over.

"It will not change the game or the experience," says Jeffrey Ory with the New Orleans Convention Company (NOCCI) which manages the Bayou Classic. "With the addition of all the new events--like the Bayou Classic Parade and the HBCU Institute, more sponsors and more companies are coming to us wanting to be a part of it."

The game is scheduled for Saturday, Nov. 24 in the Mercedes-Benz Superdome. For more information, go to www.mybayouclassic.com.

  • Most Popular StoriesMost Popular StoriesMore>>

  • Avoyelles business to get $1.3 million loan

    Avoyelles business to get $1.3 million loan

    Tuesday, April 15 2014 5:36 PM EDT2014-04-15 21:36:24 GMT
    ALEXANDRIA, La. (KALB News Channel 5)- Today the U.S. Department of Agriculture and Rural Development will present an Avoyelles Parish business with a $1.3 million Business & Industry Guaranteed Loan.More >>
    ALEXANDRIA, La. (KALB News Channel 5)- An Avoyelles Parish woman with a successful business in Bunkie will now have the opportunity to start another business in the small community. It's thanks to her hard work and the help of the government.More >>
  • Man arrested for bringing marijuana inside Rapides Courthouse

    Man arrested for bringing marijuana inside Rapides Courthouse

    Tuesday, April 15 2014 6:23 PM EDT2014-04-15 22:23:40 GMT
    ALEXANDRIA, La. (KALB News Channel 5) - On Tuesday April 15, at approximately 8:50 a.m., a deputy assigned to Courthouse Security was working the metal detector when a subject that was attempting to enterMore >>
    ALEXANDRIA, La. (KALB News Channel 5) - On Tuesday April 15, at approximately 8:50 a.m., a deputy assigned to Courthouse Security was working the metal detector when a subject that was attempting to enter the courthouse for business, kept setting off the detector.More >>
  • Father fatally stabbed protecting homeless man

    Father fatally stabbed protecting homeless man

    Tuesday, April 15 2014 6:32 PM EDT2014-04-15 22:32:13 GMT
    RANCHO CUCAMONGA, Calif. (CBS News) - A southern California father was stabbed to death outside a pool hall early Sunday when he tried to stop a group of men from harassing a homeless man, reports CBSMore >>
    RANCHO CUCAMONGA, Calif. (CBS News) - A southern California father was stabbed to death outside a pool hall early Sunday when he tried to stop a group of men from harassing a homeless man, reports CBS Los Angeles.More >>
Powered by WorldNow
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KALB. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.