30.1 MILLION AVERAGE VIEWERSHIP ON NBC LAST NIGHT IS BEST FOR SECOND TUESDAY OF ANY NON-U.S. SUMMER OLYMPICS IN 36 YEARS
11th Time in 12 Nights that Primetime Viewership Topped Comparable Nights from the 2008 Beijing Olympics
8 Nights of at Least 30 Million Viewers Tops Total From Entire Beijing Olympics (5) and Athens Olympics (2) Combined
32.8 Million Average Viewership and 18.5 Household Rating for the First 12 Nights of the London Olympics is Most for any Non-U.S. Summer Olympics in 36 Years
London Olympics Pacing Ahead of Beijing and Athens in Every Measurement
Salt Lake City Leads All Metered Markets; Kansas City 2nd; Milwaukee 3rd
Mountain Time Zone is Highest Rated; Pacific Time Zone 2nd
LONDON – August 8, 2012 – Last night's primetime coverage of the London Olympics on NBC drew an average of 30.1 million viewers, the 11th time in 12 nights that the average viewership for the London Olympics surpassed the Beijing Olympics. This marks the eighth night that the primetime viewership for the London Olympics surpassed 30 million viewers, topping the combined total of the 2008 Beijing Olympics (five nights) and the 2004 Athens Olympics (two nights).
Last night's coverage, which featured Aly Raisman taking the gold medal in the floor exercise, and Dawn Harper and Kellie Wells taking silver and bronze, respectively, in the women's 100m hurdles, drew 30.1 million viewers, the best for the second Tuesday for a non-U.S. Summer Olympics since the Montreal Olympics in 1976.
· Last night's viewership is up 11% from the comparable night at the Beijing Olympics (26.6 million) and up 20% from the comparable night at the Athens Olympics (25.0 million).
Last night's primetime coverage on NBC (8-11:22 p.m. ET/PT) earned a 17.6/29 national rating/share, 8% higher than the comparable night from Beijing (16.3/27), and 12% higher than the comparable night from Athens (15.7/26), the last European Olympics.
FIRST 12 NIGHTS IN PRIMETIME – BEST VIEWERSHIP AND HOUSEHOLD RATING FOR NON-U.S. SUMMER GAMES IN 36 YEARS:
Through the first 12 days, the London Olympics has averaged 32.8 million viewers in primetime, and a household rating of 18.5/31, making it the most-watched and highest-rated non-U.S. Summer Olympics since the Montreal Olympics in 1976.
· The 12-day average primetime viewership of 32.8 million viewers is 3.4 million more viewers than the first 12 nights from Beijing (29.4 million) and 6.7 million more than the first 12 nights from Athens (26.1 million).
· The 12-night average household rating of 18.5/31 is 8% higher than the first 12 nights from Beijing (17.1/29), and 17% higher than the first 12 nights from Athens (15.8/27), the last European Summer Olympics.