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SOURCE: Rutabaga Paddlesports
Rutabaga Paddlesports' Darren Bush and Kyle LaFond of Capital Brewery reflect on the partnership.
Madison, Wisconsin (PRWEB) February 28, 2013
Darren Bush is pleased to announce Capital Brewery as the exclusive beverage sponsor for Canoecopia 2013, the world's largest canoe, kayak, and Stand Up Paddleboard consumer expo in the United States.
The staff at Rutabaga is pleased with the partnership.
"We love working with other locally-owned businesses who are as passionate about their craft as we are about ours," said Darren Bush, Owner and Chief Paddling Evangelist at Rutabaga Paddlesports. "Capital Brewery is one of the original microbreweries in the Midwest. We are inspired by their innovation and active role in the community. In fact, this was a central factor in Rutabaga Paddlesports teaming with Capital Brewery."
Capital Brewery will be providing their craft beers for participants at Canoecopia 2013, pouring samples for attendees.
"This is a great match for Capital Brewery," said Kyle LaFond, Director of Development for Capital Brewery. "We attract many outdoor enthusiasts at our brewery. The weekly bike rides are very popular, and paddlers will enjoy the same hospitality. We are delighted to be part of Canoecopia."
About Rutabaga Paddlesports:
Rutabaga Paddlesports has received Paddlesports Retailer of the Year from Canoe and Kayak Magazine a record eight times and was voted one of the best 50 Places to Work by Outside Magazine in 2011. Rutabaga Paddlesports is a nationally-recognized kayak, canoe and stand up paddle (SUP) retailer. Family-owned and operated since 1976. Rutabaga is currently developing cartop.com. The company's paddling school, Rutabaga Outdoor Programs, teaches paddling skills to over one thousand paddlers a year.
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