Sprint launches 'guarantee' for unlimited plans - KALB-TV News Channel 5 & CBS 2

Sprint launches 'guarantee' for unlimited plans

Posted: Updated:
A Sprint store front.  Photo Credit: William Ross / Flickr June 14, 2010. A Sprint store front. Photo Credit: William Ross / Flickr June 14, 2010.

By BARBARA ORTUTAY
AP Technology Writer

NEW YORK (AP) - Sprint is introducing a new wireless plan that guarantees new and existing subscribers unlimited voice, text and data plans, in a move to differentiate its service from rivals AT&T and Verizon.

Sprint Nextel Corp. said Thursday that the plan, called the "Sprint Unlimited Guarantee," offers unlimited data for $30 a month on smartphones and $10 per month on traditional phones. Voice and text cost $50 for the first line and less for additional phone lines.

Sprint, the third-largest U.S. wireless carrier, is now under the control of Japanese investment firm SoftBank. Softbank owns a 78 percent stake in Sprint after a $21.6 billion deal closed on Wednesday.

Both AT&T Inc. and Verizon Wireless have ditched unlimited data offerings to new customers. Late last year, the companies introduced shared-data plans that allow all of a family's devices to share a pool of monthly data usage.

Sprint CEO Dan Hesse said there has been a lot of chatter about when the company would "follow the crowd" and stop offering unlimited plans the way AT&T and Verizon have. The guarantee, he added, is a way of telling customers that "we are not going to pull the rug out from under you."

"We are distinctly different in our market position (from) AT&T and Verizon," Hesse said in an interview.

The "guarantee" in the unlimited guarantee only applies to the "unlimited" part, not the price. And while Hesse said Sprint has no plans to stop offering unlimited plans to new customers, it certainly can in the future, even if that's years from now.

Both AT&T and Verizon "grandfathered in" the unlimited data plans to existing customers before getting rid of them for new ones. But Verizon charges customers the full price of a phone if they want to upgrade to a new model and keep their unlimited plans.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • Most Popular StoriesMost Popular StoriesMore>>

  • Ice Bucket Challenge made to Tioga Detectives

    Ice Bucket Challenge made to Tioga Detectives

    Friday, August 15 2014 5:38 PM EDT2014-08-15 21:38:12 GMT
    TIOGA, La. (KALB News Channel 5) - In November of 2003, the Rapides Parish Sheriff's Office lost one of its most devoted and hard working Detectives we have ever had. More >>
    TIOGA, La. (KALB News Channel 5) - In November of 2003, the Rapides Parish Sheriff's Office lost one of its most devoted and hard working Detectives we have ever had. More >>
  • Mississippi man shot after reporting cross burning in his yard

    Mississippi man shot after reporting cross burning in his yard

    Wednesday, August 20 2014 11:30 AM EDT2014-08-20 15:30:00 GMT
    JACKSON, Miss. (CBS News) -- A Mississippi sheriff says a man was beaten and shot two weeks after calling authorities to report a cross burning in his yard, and investigators are trying to determine whether the attack was prompted by people being upset that the man was visited by his mixed-race grandchildren.More >>
    JACKSON, Miss. (CBS News) -- A Mississippi sheriff says a man was beaten and shot two weeks after calling authorities to report a cross burning in his yard, and investigators are trying to determine whether the attack was prompted by people being upset that the man was visited by his mixed-race grandchildren.More >>
  • Tropical disturbance moving to the Caribbean Sea

    Tropical disturbance moving to the Caribbean Sea

    Wednesday, August 20 2014 2:15 PM EDT2014-08-20 18:15:54 GMT
    Wednesday, August 2011:30 AMMost of the Atlantic Basin is quiet, but there are two tropical disturbances being monitored. The first disturbance isroughly 1000 miles east of the Lesser Antilles. An area of low pressure remains disorganized as it slowly moves westward at 10 to 15 mph. It will continue toward the Caribbean Sea, and will then reach conditions that are favorable for tropical development. Low wind shear, and warm Caribbean waters could strengthen the cluster of thunderstorms into ...More >>
    Wednesday, August 2011:30 AMMost of the Atlantic Basin is quiet, but there are two tropical disturbances being monitored. The first disturbance isroughly 1000 miles east of the Lesser Antilles. An area of low pressure remains disorganized as it slowly moves westward at 10 to 15 mph. It will continue toward the Caribbean Sea, and will then reach conditions that are favorable for tropical development. Low wind shear, and warm Caribbean waters could strengthen the cluster of thunderstorms into ...More >>
Powered by WorldNow
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KALB. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.