Ford, Amazon, Subway are top buzziest US brands, survey shows - KALB-TV News Channel 5 & CBS 2

Visit NBCNews.com for breaking news, world news, and news about the economy

Ford, Amazon, Subway are top buzziest US brands, survey shows

© Ford Motor Company © Ford Motor Company
© Amazon.com © Amazon.com

(NBC NEWS) - Ford, Amazon, Subway and the History Channel are the "buzziest" brands in the United States, according to the latest bi-annual list from YouGov's BrandIndex.

The U.S. survey is based on interviews with 20,000 people each week and measures a brand's buzz, which includes whether people have heard anything positive or negative about the brand in the media or through word of mouth. The company issues a new list every six months.

Buzziest American brands:

1) Ford

2) Amazon

3) Subway

4) History Channel

5) Lowe's

6) V8

7) Walgreens

8) YouTube

9) Kindle

10) Cheerios

Some of the names are notable in that they can be classified as self-empowerment brands, advertising executive Donny Deutsch said on the TODAY show. "The consumer has control," when it comes to Kindle, Subway and You Tube, he said. "This is a lot of the trend that is going on."

The mid-year BrandIndex survey also compiles a list of brands with the most-improved buzz from six months ago. This time around, Goldman Sachs, Bank of America and JPMorgan win the awards for making the best rebound. In part, that boost can be tied to the improved economy, according to the survey researchers.

Most-improved buzz

1) Goldman Sachs

2) Bank of America

3) JPMorgan

4) American Airlines

5) BlackBerry

6) Galaxy

7) Morgan Stanley

8) Kodak

9) Bing

10) Starbucks DoubleShot Energy+Coffee

BrandIndex also conducts its surveys internatinally, examining thousands of brands on a daily basis. "Globally, Samsung is the winner," the company states in its mid-year report. "Samsung is the strongest international performer for the second year running – the technology brand appears in the Top 10 lists for eleven out of fourteen countries monitored."

© 2013 CNBC LLC. All Rights Reserved

  • Most Popular StoriesMost Popular StoriesMore>>

  • Metro Division conducts anti-prostitution operation

    Metro Division conducts anti-prostitution operation

    Monday, July 21 2014 9:38 AM EDT2014-07-21 13:38:27 GMT
    ALEXANDRIA, La. (KALB News Channel 5) - On July 17, 2014, the Metro Division of the Rapides Parish Sheriff’s Office conducted an operation targeting prostitution in the Alexandria area.The operation focused on internet solicitation for prostitutes at local hotels. More >>
    ALEXANDRIA, La. (KALB News Channel 5) - On July 17, 2014, the Metro Division of the Rapides Parish Sheriff’s Office conducted an operation targeting prostitution in the Alexandria area.The operation focused on internet solicitation for prostitutes at local hotels. More >>
  • Tropical Depression Two Continues Toward The Caribbean

    Tropical Depression Two Continues Toward The Caribbean

    Tuesday, July 22 2014 12:11 PM EDT2014-07-22 16:11:46 GMT
    Tuesday, July 2211:00am There is One area of interest in the Atlantic Basin.Two (Tropical Depression)Tropical Depression Two is about 910 miles East of the Lesser Antilles and centered at 12.6N 48.0W with Max sustained winds of 35mph and a Min central pressure of 1012mb (29.88'"). This system is moving West (280) at about 17mph.Watches/Warnings:NONEMelissa is still classified as a Tropical Depression, this morning.Satellite imagery shows a large area of deep convection in a band to the West ...More >>
    Tuesday, July 2211:00am There is One area of interest in the Atlantic Basin.Two (Tropical Depression)Tropical Depression Two is about 910 miles East of the Lesser Antilles and centered at 12.6N 48.0W with Max sustained winds of 35mph and a Min central pressure of 1012mb (29.88'"). This system is moving West (280) at about 17mph.Watches/Warnings:NONEMelissa is still classified as a Tropical Depression, this morning.Satellite imagery shows a large area of deep convection in a band to the West ...More >>
  • Husband and wife killed in crash on LA 28 East

    Husband and wife killed in crash on LA 28 East

    Monday, July 21 2014 7:13 PM EDT2014-07-21 23:13:58 GMT
    LaSalle Parish, La. (KALB News Channel 5) – A crash on LA Hwy 28 East near US Hwy 84 claimed the lives of a woman and man from Columbia, La. on Monday afternoon.More >>
    LaSalle Parish, La. (KALB News Channel 5) – A crash on LA Hwy 28 East near US Hwy 84 claimed the lives of a woman and man from Columbia, La. on Monday afternoon.More >>
Powered by WorldNow
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KALB. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.