Ford, Amazon, Subway are top buzziest US brands, survey shows - KALB-TV News Channel 5 & CBS 2

Visit NBCNews.com for breaking news, world news, and news about the economy

Ford, Amazon, Subway are top buzziest US brands, survey shows

© Ford Motor Company © Ford Motor Company
© Amazon.com © Amazon.com

(NBC NEWS) - Ford, Amazon, Subway and the History Channel are the "buzziest" brands in the United States, according to the latest bi-annual list from YouGov's BrandIndex.

The U.S. survey is based on interviews with 20,000 people each week and measures a brand's buzz, which includes whether people have heard anything positive or negative about the brand in the media or through word of mouth. The company issues a new list every six months.

Buzziest American brands:

1) Ford

2) Amazon

3) Subway

4) History Channel

5) Lowe's

6) V8

7) Walgreens

8) YouTube

9) Kindle

10) Cheerios

Some of the names are notable in that they can be classified as self-empowerment brands, advertising executive Donny Deutsch said on the TODAY show. "The consumer has control," when it comes to Kindle, Subway and You Tube, he said. "This is a lot of the trend that is going on."

The mid-year BrandIndex survey also compiles a list of brands with the most-improved buzz from six months ago. This time around, Goldman Sachs, Bank of America and JPMorgan win the awards for making the best rebound. In part, that boost can be tied to the improved economy, according to the survey researchers.

Most-improved buzz

1) Goldman Sachs

2) Bank of America

3) JPMorgan

4) American Airlines

5) BlackBerry

6) Galaxy

7) Morgan Stanley

8) Kodak

9) Bing

10) Starbucks DoubleShot Energy+Coffee

BrandIndex also conducts its surveys internatinally, examining thousands of brands on a daily basis. "Globally, Samsung is the winner," the company states in its mid-year report. "Samsung is the strongest international performer for the second year running – the technology brand appears in the Top 10 lists for eleven out of fourteen countries monitored."

© 2013 CNBC LLC. All Rights Reserved

  • Most Popular StoriesMost Popular StoriesMore>>

  • Leaked Putin remark on Ukraine enrages Russia

    Leaked Putin remark on Ukraine enrages Russia

    Tuesday, September 2 2014 10:15 AM EDT2014-09-02 14:15:04 GMT
    MOSCOW (CBS News) -- A Kremlin aide on Tuesday sharply criticized EU Commission President Jose Manuel Barroso for breaching confidentiality when he quoted President Vladimir Putin as saying Moscow could take over Kiev in two weeks, if it wished.More >>
    MOSCOW (CBS News) -- A Kremlin aide on Tuesday sharply criticized EU Commission President Jose Manuel Barroso for breaching confidentiality when he quoted President Vladimir Putin as saying Moscow could take over Kiev in two weeks, if it wished.More >>
  • Man arrested in connection with Cottonport armed robbery, multiple school lockdowns

    Man arrested in connection with Cottonport armed robbery, multiple school lockdowns

    Friday, August 29 2014 10:50 PM EDT2014-08-30 02:50:42 GMT
    COTTONPORT, La. (KALB News Channel 5) - A Marksville man turns himself in to Cottonport Police following an armed robbery to an individual.More >>
    COTTONPORT, La. (KALB News Channel 5) - A Marksville man turns himself in to Cottonport Police following an armed robbery to an individual.More >>
  • New meaning to "Labor Day" at the Zoo

    New meaning to "Labor Day" at the Zoo

    Monday, September 1 2014 3:50 PM EDT2014-09-01 19:50:30 GMT
    ALEXANDRIA, La. (KALB News Channel 5) -- Staff at the Alexandria Zoo are hard at work on Labor Day.The zoo is always open on the holiday. But, a couple of the exhibits need some extra care.That's because they're celebrating a different kind of "Labor Day" - the birth of several new baby animals.More >>
    ALEXANDRIA, La. (KALB News Channel 5) -- Staff at the Alexandria Zoo are hard at work on Labor Day.The zoo is always open on the holiday. But, a couple of the exhibits need some extra care.That's because they're celebrating a different kind of "Labor Day" - the birth of several new baby animals.More >>
Powered by WorldNow
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KALB. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.