Campbell K-cups to make Keurig into soup machine - KALB-TV News Channel 5 & CBS 2

Campbell K-cups to make Keurig into soup machine

Posted: Updated:
Photo Source: Keurig.com Photo Source: Keurig.com

By CANDICE CHOI
AP Food Industry Writer

NEW YORK (AP) - If you ever wanted soup to come out of your coffee machine, you're in luck.

Campbell Soup Co. says it will start offering K-cup soup packs that can be made with Green Mountain's popular single-serve coffee machines. The soups include a K-cup pack of broth that is brewed over a packet of dry pasta and vegetables.

"It's delicious soup at the touch of a button," Campbell CEO Denise Morrison said in a phone interview.

Green Mountain says its machines are designed so that the system is cleansed by the brewing process, meaning there wouldn't be a danger of the soup and coffee flavors mixing. In addition to coffee and tea, Green Mountain also offers K-cups for fruit drinks and hot cocoa.

Nutrition information for the K-cup soups wasn't available because the companies are still working through the product details, a Campbell representative said. But the companies are calling the soup packs a "snack."

Campbell and Green Mountain say they'll launch three varieties next year, including Chicken Broth & Noodle.

Campbell, based in Camden, N.J., has been trying to reinvigorate sales of its flagship soup business with new flavors and packaging designed to appeal more to people in their 20s and 30s. Its "Go" soups, for example, come in flavors such as Moroccan Style Chicken and in pouches that can be microwaved.

Morrison said the K-cup soups also represent another push into higher-growth areas.

The company, which also makes Pepperidge Farm cookies and Prego spaghetti sauces, has been trying to diversify its portfolio of packaged foods as people increasingly opt for foods they feel are fresher or healthier. It recently bought Bolthouse Farms juices, as well as Plum Organics baby food.

Morrison said she's a loyal Keurig user and that she ran the idea by Green Mountain executives at an event less than a year ago. She and Green Mountain CEO Brian Kelley said the idea went through "considerable" testing with consumers.

"Consumers told us we should put Campbell soup in these machines," Kelley said.

Kelley and Morrison declined to say whether the agreement would prevent Green Mountain from offering other types of soup, such as those made by General Mills' Progresso.

___

Follow Candice Choi at www.twitter.com/candicechoi

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • Most Popular StoriesMost Popular StoriesMore>>

  • Vernon Parish Police Reports

    Vernon Parish Police Reports

    Tuesday, April 22 2014 11:38 AM EDT2014-04-22 15:38:16 GMT
    Sheriff Sam Craft of the Vernon Parish Sheriff’s Office announces recent arrests as follows:More >>
    Sheriff Sam Craft of the Vernon Parish Sheriff’s Office announces recent arrests as follows:More >>
  • River Oaks Art Exhibits

    River Oaks Art Exhibits

    Sunday, April 20 2014 11:05 PM EDT2014-04-21 03:05:23 GMT
    (KALB News Channel 5) - Last weekend we went and checked out some local photography, sculptures, and more. Afterwards, we noticed something going on downtown near the City Hall, so we went and checked that out, too!More >>
    (KALB News Channel 5) - Last weekend we went and checked out some local photography, sculptures, and more. Afterwards, we noticed something going on downtown near the City Hall, so we went and checked that out, too!More >>
  • Mummified remains ID'd, dead man's daughter arrested

    Mummified remains ID'd, dead man's daughter arrested

    Wednesday, April 23 2014 10:43 AM EDT2014-04-23 14:43:45 GMT
    LEXINGTON, Ky. (CBS News) - Almost four months after a man's mummified remains were found inside a Lexington storage unit, police have arrested the man's daughter for allegedly stealing his Social Security checks, reports CBS affiliate WKYT.More >>
    LEXINGTON, Ky. (CBS News) - Almost four months after a man's mummified remains were found inside a Lexington storage unit, police have arrested the man's daughter for allegedly stealing his Social Security checks, reports CBS affiliate WKYT.More >>
Powered by WorldNow
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KALB. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.