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SOURCE The CementBloc
NEW YORK, Oct. 2, 2013 /PRNewswire/ -- The CementBloc was named winner of an Initiative Award for Best Self-Promotion Campaign at the PM360 2013 Trailblazer Awards held recently in New York City.
The CementBloc won for ConvergentTimes, a digital and print publication for emerging innovations in health and wellness marketing communications. Convergenttimes.com and the printed ConvergentTimes include thought leadership in every aspect of health and wellness marketing, from customer insights to multichannel strategies to measurement and analytics.
"We are thrilled to be recognized for ConvergentTimes," noted Elizabeth Elfenbein, Partner, Creative at The CementBloc. "This unique online and offline forum allows us to showcase The Bloc's thought leadership, as well as give everyone on our team an opportunity to share their ideas with the industry at large."
The CementBloc was also named as a finalist in two other categories: social media for : ) fuel (pronounced Happy Fuel), an application that brings together the functional benefits of social media and the aspirational ideal of happiness; and best video for "Fight for the Fighters," a video raising awareness and advocacy for women living with metastatic breast cancer.
The awards ceremony, hosted by PM360, a leading health-marketing industry trade magazine, recognizes outstanding innovators among both agency talent and brand marketers.
About The CementBloc: The CementBloc is a leading healthwellness communications company based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, the largest independent global network of entrepreneurial healthcare communication companies.
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