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SOURCE Direct Auto Insurance
Program and incentives promote the benefits of preforming scheduled maintenance on vehicles
NASHVILLE, Tenn., Oct. 22, 2013 /PRNewswire/ -- This October, Direct Auto Insurance celebrates National Car Care month. In accordance with their "We'll do right by you" policy, Direct Auto is working with the Car Care Council to provide information to customers, as well as the community, concerning car care and safety. Direct Auto invites motorists to learn more about the benefits of performing scheduled maintenance. To encourage good car care habits, Direct is giving car care guides and tire gauges to those who stop by for a free quote, no purchase necessary.
"The safety of our customers is of utmost important to us," said John Mullen, president and CEO of Direct General Insurance. "Educating consumers about the benefits of seasonal car care can help them identify and avoid potential safety and operational problems."
Beyond the effect that vehicle neglect can have on safety, dependability and performance, a discovery during a check-up lane inspection can help prevent a breakdown at a busy intersection or on a heavily traveled highway, or even worse, on a deserted road far from home.
In addition to the awareness campaign, Direct Auto is offering free vehicle inspections at select locations from October 1 until October 26. Each participant will be entered to win a free Roadside Kit, which includes jumper cables, tire inflator and a flashlight.
Direct knows insurance is a necessity, and wants to make it as easy and affordable as possible. Direct makes getting coverage more convenient by offering service by phone, in-store or online. For more information about Direct, the free vehicle inspection or the Roadside Kit giveaway, visit Directgeneral.com or call your local store.
ABOUT DIRECT AUTO INSURANCE
Direct General Corporation is an insurance holding company and, through its subsidiaries, is a leading provider of personal auto insurance, life insurance, and vehicle and accident protection plans. Direct is headquartered in Nashville, Tenn. and has more than 400 local offices in 13 states throughout the Southeast, with annual revenues of over $450 million. Direct markets and sells its products and services under the Direct Auto Insurance brand through its retail store outlets, by phone through its call center and via the Internet.
ABOUT CAR CARE MONTH
October is Car Care Month, an integral part of the Car Care Council's "Be Car Care Aware" consumer education campaign. The campaign promotes the benefits of regular vehicle care, maintenance and repair to consumers. For more information or to receive a copy of the council's new Car Care Guide for motorists, visit www.carcare.org.
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