La. Lottery scratch-off game to feature "Duck Dynasty" - KALB-TV News Channel 5 & CBS 2

La. Lottery scratch-off game to feature "Duck Dynasty"

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© AP/A&E © AP/A&E

West Monroe, LA. (KALB News Channel 5) La. Lottery's newest $5 scratch-off will feature Duck Dynasty.

The Louisiana Lottery welcomes the Robertsons of A&E Network's hit reality series "Duck Dynasty" to its family of $5 scratch-off games.

"The Duck Dynasty brand brings to mind family values, honest hard work, family fun and making it big – which are all near and dear to Louisiana Lottery players," said Lottery President Rose Hudson. "Down South, we all have relatives who especially make us smile with their antics, quite like the Robertsons. The Lottery was eager to bring these Monroe boys' brand of southern ingenuity and their down-home sense of humor to a Lottery game."

The Lottery obtained the license to utilize the Duck Dynasty brand through MDI and said it hopes to capitalize on the skyrocketing success A&E's show has enjoyed over the last few years.

With a total print run of 1.92 million tickets, the $5 Duck Dynasty scratch-off game includes five different ticket scenes and six top prizes of $100,000. The designs feature the show's main bearded characters, Willie, Jase, Phil and Si.  A fifth scene called the "Quack Pack" features all four men. Overall odds of winning a scratch-off prize are one in four, and the game contains more than $5.7 million prizes.

The Lottery said it is planning a series of social media promotions on Facebook, Twitter and its online players club, Club Lotteaux, in January to award Duck Dynasty merchandise prize packages.

More information about the Lottery's Duck Dynasty scratch-off and related promotions will be posted on its website, www.louisianalottery.com, once the game launches.

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