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Unique Beverage is First to Use Purefruit™ Natural Sweetener
CHICAGO, Feb. 4, 2014 /PRNewswire/ -- Consumers are increasingly looking for healthy carbonated drinks that deliver the "bubbles" they want without the calories. They now have a great new option: 2B Sparkling, the first beverage to use Purefruit™ Natural Sweetener, has launched in Rexam 12oz. cans.
Purefruit originates from the monk fruit. For centuries, Buddhist monks have cultivated the small fruit and treasured it for its sweetness, which comes from unique, naturally occurring antioxidants. The result is a delicious sweet taste, but without the calories of sugar.
That's how 2B Sparkling delivers all-natural, great-tasting carbonated refreshment with just 30 calories per 12 oz. serving, and no artificial flavors, colors, sweeteners or preservatives. It is available in Vanilla, Chocolate and Lemon Ice.
This product was originally developed and is approved as an option for the school beverage program for the New York City Department of Education, which has established stringent standards for what can be served to its students in hopes of improving health and wellness. 2B Sparkling meets and exceeds these standards and has been providing healthy "bubbles" to these students via 2,500 vending machines.
The company recently decided to expand its distribution and bring its one-of-kind beverages to the masses at a $.99 suggested retail price.
"With many people kicking off the new year focused on health and fitness, we are pleased to offer a carbonated beverage option that delivers all the great taste and flavor of a traditional soda without the calories and artificial ingredients," said Larry Trachtenbroit, co-founder, 2B. "We believe that consumers should not have to choose between what is healthy and what they can afford. So 2B Sparkling is priced at $.99 to give consumers an all-natural, low calorie, lightly sweetened beverage choice at a great price. And through our partnership with Rexam, we are able to bring it to market in a great-looking can."
2B also benefits from the many inherent advantages of aluminum cans including portability, durability and sustainability. Aluminum cans are the most recycled beverage container in the world with a U.S. recycling rate of 67 percent, more than double the rate of other beverage packages.
Rich Grimley, president and CEO, Rexam BCNA, commented on how 2B's choice of aluminum can packaging will benefit its brand and business. "Our 12oz. can draws attention on store shelves by providing the best in colorful, reflective graphics, as well as delivering superior recycling, filling, distribution and retail display economics."
2B Sparkling beverages are currently available at select retailers in New York and via www.Amazon.com, with plans for continued expansion.
2B was developed in 2013 as a call to action for an all-natural, lower calorie beverage. 2B is the first to use Purefruit, a zero calorie sweetener originating from the monk fruit, a small centuries-old fruit endowed with unique, naturally occurring antioxidants. The result is a delicious sweet taste, but without the calories of common sweeteners. 2014 saw the release of 2B Sparkling, aka "Healthy Bubbles," which has been approved by the NYC Department of Education and is currently being sold in over 2,500 school vending machines. The 2B vision is simple, provide all-natural, low calorie beverages that are Lightly Sweet and affordable. 2B Drinks are available in the Tri-State area and on Amazon.
Rexam is a global consumer packaging company. We are one of the leading global beverage can makers and a major global player in rigid plastic packaging for healthcare applications. We are business partners to some of the world's most famous and successful consumer brands. Our vision is to be the best global consumer packaging company.
We have 67 plants in 24 countries and employ 11,100 people. Our sales from ongoing operations in 2012 were in the region of $7 billion. Rexam is a member of the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit www.rexam.com.
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