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SOURCE The Harris Poll
Vast majority at least somewhat concerned about food health and/or safety recalls
NEW YORK, Feb. 5, 2014 /PRNewswire/ -- Food recall announcements have become something of a news cycle staple in the past few years. From spinach and peanut butter to chicken and pet foods, there seems to be little left in the U.S. food supply that should not be viewed with at least a modicum of suspicion. As such, it's likely not surprising that strong majorities of U.S. adults say food recalls have them at least somewhat concerned (86%, with 58% somewhat concerned and 28% seriously concerned) and believe there should be more government oversight in regards to food safety (73%).
These are some of the results of The Harris Poll® of 2,236 adults surveyed online between January 15 and 20, 2014. (Full results, including data tables, available can be found here)
Food recall concerns – and calls for increased government oversight where the food supply is concerned – are stronger among some subsets of Americans than others:
Waxing or waning?
U.S. adults are somewhat divided on the question of whether there have been more health and/or safety prompted food recalls recently than in the past few years (43%) or if their frequency has remained about the same (50%). Few, however, believe things have improved, with only 7% indicating there have been fewer than in the past few years.
When those who think there have been more food recalls lately are asked who they hold most responsible for this increase, the highest percentage by a dramatic margin place the blame on those responsible for packaging and/or processing food (50%), though the federal government (19%) and those responsible for growing and/or raising food (16%) don't escape this blame.
Regardless of whether food recalls are on the rise or not, they have inarguably become a regular occurrence in the U.S., and six in ten Americans (61%) say that because of food safety concerns, they try to buy as much food locally as they can.
Americans are split on whether food safety issues are an inevitable side effect of low food costs, with roughly half each agreeing (52%) and disagreeing (48%) with the sentiment.
Forgiveness is divine
Health or safety related food recalls can have enormous implications for a company's reputation and patronage – but not a permanent one, at least for a majority of Americans. Over half of U.S. adults (55%) indicate that if a brand they usually purchase is involved with a recall or safety concern issue, they'll temporarily switch to another brand and then return to the recalled brand once it's safe.
On the other hand, 16% say they'll purchase another brand and never purchase the recalled brand again, and an additional 17% would thereafter avoid any brands made by the recalled product's manufacturer.
To view the full findings, or to see other recent Harris Polls, please visit the Harris Poll News Room.
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This Harris Poll was conducted online within the United States between January 15 and 20, 2013 among 2,236 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, The Harris Poll avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in our panel, no estimates of theoretical sampling error can be calculated.
These statements conform to the principles of disclosure of the National Council on Public Polls.
The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of The Harris Poll.
Product and brand names are trademarks or registered trademarks of their respective owners.
The Harris Poll® #14, February 5, 2014
By Larry Shannon-Missal, Harris Poll Research Manager
About Nielsen & The Harris Poll
On February 3, 2014, Nielsen acquired Harris Interactive and The Harris Poll. Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
The Harris Poll
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