Consultonomics Ltd Suggest Brands that Have a 'Human Element' Perform Better - KALB-TV News Channel 5 & CBS 2

Consultonomics Ltd Suggest Brands that Have a 'Human Element' Perform Better

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Research shows that brands that take a human approach are better at connecting with consumers and gaining trust. Consultonomics Ltd agree that a more empathetic and personalised approach is the key to successful marketing activity.

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LIMERICK, IRELAND, May 22, 2014 /24-7PressRelease/ -- The direct marketing industry is booming as brands are trending toward a more personalised and human approach. Consumers crave communication on a human level; they want to know that brands understand them, that they are being listened to and that their needs and expectations are being met. "Adopting a customised direct marketing strategy that entails a 'human element' helps brands achieve a greater level of transparency and trust, which in turn results in greater levels of consumer loyalty," says Joe Clarke, Managing Director of Consultonomics Ltd.

The key characteristics of human era brands include traits such as being open, honest and even flawed, talking and acting like people, and being exciting and empathetic. This is what Consultonomics Ltd believe differentiates themselves from other direct marketing companies in the industry. Managing Director of Consultonomics Ltd, Joe Clarke explains, "We understand consumer behaviour. We are out in the field on a daily basis interacting with consumers, but the 'human approach' is not simply interacting with them face-to-face. Consumers want brands they can resonate with and trust, which is why we incorporate what we learn from our day to day engagement into our sales and marketing strategies."

About Consultonomics Ltd:

Consumer behaviour is continually evolving and it is vital for brands to move in the same direction in order to achieve success. "Through developing a more empathetic and human approach we are generating phenomenal results; we are meeting customer demand and exceeding client expectations," says Joe Clarke MD of Consultonomics Ltd. The firm proudly attribute their success to their innate ability to listen to consumer demand and develop campaigns that are trustworthy and transparent.

Consultonomics Ltd is a dominant market leader in the outsourced sales and marketing industry offering a professional and personalised direct marketing solution. Their approach is unique to suit the requirements of the clients they represent. Consultonomics Ltd believe that bringing a client's products directly to the customer allows them to personalise the information specifically to the individual customer's needs.

Consultonomics was set up as an international expansion project in Limerick in 2010. Their vision is to provide outsource solutions for an international portfolio of clients in their specialist industries.

They build marketing and promotional campaigns that have innovative strategies, give meticulous attention to their client's needs, and provide a motivated group of people.

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