Louisiana is among 39 states investigating Juul's marketing

An electronic cigarette kit and mentol pod from Juul Labs is seen on Tuesday, Feb. 25, 2020, in Pembroke Pines, Fla. | Source: AP Photo / Brynn Anderson

BATON ROUGE, La. (AP) - Attorney General Jeff Landry is confirming that Louisiana is among the 39 states investigating the marketing and sales practices of e-cigarette maker Juul Labs.

The states are looking into claims the company targeted youths with its vaping products, made misleading claims about nicotine content and about the risks of its products.

Attorneys general from Connecticut, Florida, Nevada, Oregon and Texas said Tuesday they are leading the multistate investigation.

Landry announced Louisiana's involvement in a statement Wednesday.

San Francisco-based Juul is facing lawsuits by teenagers and others who say they became addicted to the company's vaping products.

The company says it has stopped television, print and digital advertising and eliminated most flavors in response to concerns.

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