Kid Rock, Jason Aldean to headline country music festival in Gonzales

Gonzales has been chosen as one of seven small towns across the country to host an upcoming country music festival.
Published: Nov. 13, 2023 at 9:57 AM CST|Updated: Nov. 14, 2023 at 9:07 AM CST
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BATON ROUGE, La. (WAFB) - Gonzales has been chosen as one of seven small towns across the country to host an upcoming country music festival featuring country superstars like Kid Rock and Jason Aldean.

Officials announced the Rock the County tour will be in Gonzales on April 5-6, 2024, for a two-day country music extravaganza at the Lamar Dixon Expo Center. The lineup for the Gonzales show includes Kid Rock, Jason Aldean, Hank Williams Jr., Koe Wetzel, Travis Tritt, Big & Rich, Gretchen Wilson, Uncle Kracker, Elvie Shane, Kolby Cooper, Gavin Adcock, and Sadie Bass.

“We are excited that Gonzales was chosen as one of the seven small towns for this inaugural festival. The impact that this event will have on our parish will be tremendous,” said Ascension Parish President Clint Cointment.

Shane Quick, a partner at LiveCo., expects there to be anywhere from a $15 million to a $25 million economic impact on the local areas.

“The elected officials there are going to use that to improve their life there for everybody,” Quick said. “That’s very exciting for us. They’re (Jason Aldean and Kid Rock) like we’re blessed to be living where we live today in this country and want the best for people.”

Quick said the festival is really going to lean into that which he says is something everyone can agree on.

“Those are all things that it doesn’t matter if you’re Democrat or Republican, that you believe our small towns are our best people. This is the only life we have, so we might as well enjoy it, so we really want to get to know y’all and build something and bring something that you guys will be proud of for years to come,” he added.

The Rock the Country tour kicks off in April of 2024. It will stop at the following small towns:

  • Gonzales, La. - April 5-6 at Lamar-Dixon Expo Center
  • Ashland, Ky. - April 19-20 at Boyd County Fairgrounds
  • Rome, Ga. - May 10-11 at Kingston Downs
  • Ocala, Fla. - June 7-8 at Majestic Oaks Ocala
  • Mobile, Ala. - June 21-22 at The Grounds
  • Poplar Bluff, Mo. - June 28-29 at Brick’s Offroad Parks
  • Anderson, S.C. - July 26-27 at Anderson Sports and Entertainment Center

Headliners are set to appear at all festivals, but the individual lineups will vary.

Some fan-favorite artists like Miranda Lambert, Lynyrd Skynyrd, Brantley Gilbert, and Nelly will not make it to the Gonzales festival, but fans can catch them at some of the other Rock the Country shows.

“Rock The Country is for everyone who makes this country run and loves America,” said Kid Rock. “Nobody knows how to party like Small Town America!”

Quick says this festival is very needed at a time like this, and he thinks it is going to be welcomed in these small towns and small communities.

He said there will be people from every state and country there.

“We fully anticipate having people from around the world coming to Gonzales, Louisiana,” said Quick.

A maximum of 30,000 people will be able to attend each day of the event, according to officials.

Tickets for Rock the Country go on sale Friday, Nov. 17, at 10 a.m. Presale tickets will be available Thursday, Nov. 16, from 10 a.m. until 10 p.m. Additional details can be found on the Rock the Country website.

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